Uganda Breweries Limited (UBL) has signed a 5-year MoU with the Ministry of Foreign Affairs to supply Ugandan missions abroad with Uganda’s iconic gin, Uganda Waragi, and other locally made products.
Speaking at the Uncovered Ug journalists, Andrew Kilonzo, the UBL Managing Director, welcomed the move, noting that it signals the public sector’s commitment to collaborate with the private sector in promoting the manufacturing industry both at home and abroad.
“This is a great opportunity for us as a brewery to exhibit our rich, authentic Ugandan brands on an international scale that also has the great benefit of bringing in monetary value for both Uganda Breweries and the Government of Uganda. The partnership will also promote trade and industry and grow Uganda’s hospitality and tourism sector.” Mr. Kilonzo added
The 5-year partnership will engage Uganda Breweries, the leading manufacturer of alcoholic beverages in the country, to provide stipulated sampling products on a quarterly basis for stakeholder and diplomatic engagements and enable the brewery to brand and showcase products at mission and headquarters events.
“The government’s 10-fold growth strategy places emphasis on the ATMS: agro-industrialization, tourism promotion, mineral development, and science and technology transfer, and as a ministry, our export-led growth strategy in support of this agenda begins with partnerships like this one.”
The Ministry of Foreign Affairs, through this MoU, pledges to make available products for sampling to key stakeholders and potential trade and business partners interested in engaging in the export of Uganda Waragi.
In conclusion, the ministry will also provide information to potential investors on import and export opportunities for UBL products in Uganda, of which Diageo is a majority shareholder.
written by @enock katamba
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Enock Katamba – Journalist | Founder of Uncovered Ug (uncoveredug.com)
Enock Katamba is a Ugandan journalist and founder of Uncovered Uganda, a digital online news platform covering health, national news, entertainment, celebrity gossip, music, education, business, sports, and international news. He focuses on delivering accurate, timely, and reliable information to keep the public informed.
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