More than 10 million people have signed up for Threads, Meta’s rival to Twitter, within the first few hours of its launch, the Facebook parent’s CEO Mark Zuckerberg said Thursday.
Threads is the biggest challenger yet to Elon Musk-owned Twitter, which has seen a series of potential competitors emerge but has not yet replaced one of social media’s most iconic companies despite its epic struggles. The app went live on Apple and Android app stores in 100 countries at 2300 GMT on Wednesday and will run with no ads for now.
“10 million sign-ups in seven hours,” Zuckerberg wrote on his official Threads account Thursday. Accounts were already active for celebrities such as Jennifer Lopez, Shakira, and Hugh Jackman, as well as media outlets including The Washington Post and The Economist.
Zuckerberg spent the first few hours of the platform’s launch replying to new users. “One thing that’s up is the number of world champion MMA fighters on Threads, especially now that you’re here!” he wrote in a reply to American MMA fighter Jon Jones. “Round one of this thing is getting off to a good start,” he added.
In conclusion, The app went live on Apple and Android app stores in 100 countries at 2300 GMT on Wednesday and will run with no ads for now.
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